The Story of Satyam Collection

Long before people started communicating with each other using the World Wide Web (commonly, the WWW), the best means to convey an expression was using a greeting card. The generation today wouldn’t really identify with the sentiments that a greeting card is capable of conveying but for people belonging to the so-called ‘yesteryears’, the place a greeting card merited during special occasions was beyond debate. The story of Kalyan Chedda and his store Satyam Collection chronicles the rise and the soon-to-be seen death of greeting cards. Having said that, the journey he has had over the years is worth sharing.

http://www.indiaretailing.com/7/23/25/10034/Riding-on-the-Business-of-Social-Expression

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